Contributor profile

Martín Sarsale

CTO Properati, part of OLX Group


I co-founded Properati around 2012, a real estate marketplace in LATAM; focused on providing geo and market data to help our users take the best possible decision.

We developed a content marketing strategy based on data journalism; where we started to generate original, high quality content from real estate data. It was a huge success, with weekly appearances on the most important media outlets in the region. You can see the story here (in Spanish)